Monthly Archives: October 2010

But Please Buy Our Stuff Anyway

The droning, pesante piano theme commences, as the face of the sad, sad woman looms imposingly on the screen. ¬†“I don’t like being depressed‚Ķ” Nor do I, which is why I quickly mute this ad whenever it intrudes; and, when … Continue reading

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Tired Eyes

Human interface is supposedly important to engineers. In particular, I was taught that an object should be designed so that the effort required to perform the tasks that will be performed most often is minimized, while tasks that will be … Continue reading

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Meatball Engineering

Good consumer engineering practices are not rocket science. So why is it that outdoor CFLs still don’t fit in American sockets? Continue reading

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